Build it and they will come, or will they?
Digitery specialises in producing web solutions that work; delivering measurable results by harnessing the full potential of the web. The build quality is exceptional because all sites independently-graded at the end of each project to enable any last-minute changes to be made and approved before beta-testing and uploading.
Digitery’s development team comprises of: web engineers and app developers, designers, SEO specialists, link builders, content writers, graphic designers, photography, and more. The web team can build sites from a simple six-page standalone to a highly complex database-driven ecommerce and lead generation site, with daily maintenance and frequently-refreshed content.
A good website should have a number of imperatives:
It should be built to do the job it was intended for.
Information delivery, sales, brand-building; the options are infinite. Most websites start well, by being built to a brief, they look pretty enough in the beginning. But over time, different people add different things, admins come and go and the result is a site map that is virtually unrecognisable to the original site map.
Operationally the website should provide the visitor with a pleasant experience, that is easy to use.
Visually the site should deliver the best possible interface, the content should be targeted at the intended audience, and the navigation should be crisp and simple.
Most important of all, the website should get found.
This means it must, as much as possible, rank organically on page one of Google, which requires strong SEO support. The alternative is a hefty PPC (pay per click) bill, which could become problematic if not managed well, and is also open to explotation.