The Pin iT tracking watch was designed and developed by someone just like you, for children just like yours. A parent who – like all parents – wanted nothing more than to be with his child all the time, and keep them safe, but also understood the importance of letting them be themselves and giving them the responsible they wanted and needed.
For children, Pin iT is a watch, to tell the time and look good on a child’s wrist, in their favourite colour. It won’t help them cheat in exams, or distract them for school work, it isn’t too fancy as to attract unwanted attention like a designer brand band or a smart watch, but it is smart enough for you to know where they are and if they’re anywhere they shouldn’t be, so you can let them have their freedom but also be with them, every step of the way.
For you, you have the peace of mind, on your phone, tablet, computer that when they leave a safe location or go somewhere new, you will get an alert, followed by a ‘pin’ so you can see exactly where they are, or, if you are wondering how long they’ll be before they get home, just pull up the map on your app and you’ll be able to find them.
The freedom they want, the assurance you need
Pin iT is the perfect example of a fantastic product that just didn’t have the platform it needed to get into the hands (or onto the wrists) of the people that needed it most. Digitery took the idea of the product and packaged it into a way that would best get the message across to parents who wanted to look out for their children without holding them back. Using the marketing fundamentals of ‘what, who, when, where, why, and how’, Digitery helped identify new and expanded target audiences for the brand;opening the channels of communication with appropriate content. The team also developed a new suite of literature to support the product, and promote it for both a retail and wholesale audience.
In terms of web presence, the original website was made over with improved content and more appropriate imagery; linking Amazon reviews to the site to promote the product, reimagining the news pages to include better, more up-to-date content, and enhancing the specification descriptions to make the whole site both more informative and user friendly. The social media team also assists PiniT founder Lee with organic Facebook posts by refining his own great work and identifying new sources of information, laterally-thought out posts, of-the-moment opportunities, all in a time-sensitive manner.All of this is backed up by a bespoke PR package that monitors online and offline marketing opportunities through a journalist enquiry service to make sure the right message is getting to the right audience through the right channels.