Born in the North West and now shipping across the globe on a daily basis, One Athletic is the clothing range that’s not just a clothing range.
Taking ‘athleisure’ to the next level, One Athletic is fashion and function, style and substance. It’s about attitude not appearance. Specialising in male and female active-lifestyle clothing, the One Athletic logo is worn as a badge of honour in gyms, at expos and shows, and on the street.
One Athletic is a team, and each and every one of us has a duty within the fashion and fitness community. We wear the OA badge with pride; spreading the message of inclusivity, inspiration, and education.
OneAthletic #StandForSomething #StandAsOne
One Athletic is perhaps the flagship account for Digitery, with few brands encompassing as many aspects of the different departments and services the team offers…
Digitery provides a full marketing suite for One Athletic on a daily basis. From Instagram posts to city centre campaigns, every facet of online and offline promotion is covered by the Digitery team. The relationship with One Athletic began with an overhaul of the website; a redesign followed by daily maintenance from the in-house web specialist. As well as keeping the public-facing pages up-to-date with current ranges, stock levels, prices, discount codes, and a weekly blog, the back end of oneathletic.com is just as important, if not more so. Included in this package is SEO optimisation, language translation, currency converters, global shipping logistics, and more.
As a modern and fresh fashion brand, social media is key to its long-term marketing brand. The social media team can provide both the tools for organic growth and the acumen for paid ads and boost, to get maximum exposure for minimum outlay. Daily Instagram stories, and Facebook posts keep new and existing customers informed on new lines, flash sales, and more. Digitery also handles social media influencers through research and request, calculating the return on sending out goods/paying for posts.
From a design point of view, One Athletic as a brand has benefitted from business cards to billboards with everything between including letterheads, leaflets, and look books. Putting the ‘words to the pictures’, the PR department has the copywriting covered; with short slogans, partnership proposals, blogs and blurbs.